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Press release May 2019 - Lleyn protects the new iPad mini

P R E S S   R E L E A S E

Small meets extra-fine: the handmade Lleyn cover protects the new iPad mini

With the new iPad mini-Case, the Pack & Smooch manufactory relies on its own Merino wool felt blend.

Hamburg, May 2019 - From now on it will be cosy for Apple's smallest iPad. Fluffy soft and at the same time robust wool felt, specially made for Pack & Smooch, is the basic ingredient for the elegant Lleyn case. The tailor-made case in a minimalist design proves to be a clever space miracle: the Apple Pencil is securely stored in the matching loop and thanks to a sewn-on flat accessory pocket, even smaller accessories do not have to stay outside. A magnetic button ensures that the iPad mini is safely stored and easy to remove. The patch of vegetable tanned leather adds a dash of Italian elegance.

Comfort zone wool felt

Purist design, traditional craftsmanship and natural materials of the highest quality are the hallmarks of Pack & Smooch. From now on, the Hamburg-based manufactory will be manufacturing its accessories from a specially developed wool felt blend. "The demand for wool felt produced in Germany has risen enormously in recent years. Unfortunately, however, the quality of density, feel and colour often cannot keep up," explains Matthias Burkert, Managing Director of Pack & Smooch. "It was an elaborate procedure. Only after a number of test blends did we find a quality that meets our requirements". A particularly soft wool is used for this special wool felt, which is considerably more expensive than conventional qualities. The result is a pleasantly soft material that is very resilient and less susceptible to dirt. This wool felt blend is produced exclusively for Pack & Smooch. Small variations in haptics and thickness underline the natural origin of the material - each product is unique.
The Lleyn tailor-made suit for iPad mini is made by hand from the new mixture. The cover is available in two colours: Light grey or anthracite.

Price and availability

Lleyn for iPad mini is now available in Pack & Smooch's online shop at an RRP of 39.90 euros including VAT.

Further information about Pack & Smooch:

http://www.pack-smooch.com/de/

Press contact:
Andrea Weinholz
c/o Pack & Smooch
E-mail: andrea@pack-smooch.com
Phone: 089 -24 24 16 9

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